Illuminated advertising sign



March 20, 1928.

J. C. SMITH ILLUMINATED ADVERTI SING SIGN Filed Sept. 30. 1926 Patented Mar. 20, 1928.

UNITED sTAT Es. NT OFFICE. it

se s e. SMITH, or area e m ILLUMWATED ADVEB'IISWG S G llpplication filed September 30, 1926. Serial 135,583.

"or the panels become readily broken when being shipped ortransported and it frequently happens that an automobile will strike the pump and the globe or panels will break from the impact or Furthermore, the lamp placed within the globe is not readily accessible owing to the neces sity of removing the globe, and being co nparatively large and fragile and therefore diiiicult to handle the globes are often broken, and while the electric 'lamp serves to properly illuminate. the panels of the globe and the advertising matter appearing thereon, the lllllll'lil'iiltiOIl is limited to'the globe and no light rays are cast upon the working parts or dial of the pump'or other indicator which shows the quantity of gasoby handicaps the attendant at night time.

The present invention provides-an illuininated advertising signor globe entirely or metal, thereby obviating breakagefandalso provides a novel arrangement of electric lamps and reflectors which not only attractively illuminate the advertising matter appearing upon the opposite panels of the sign or globe but also result in highly illuminating the operating mechanism of the pump and the dials "thereof or other mechanism which registers the volume of the liquid being dispensed, thereby facilitating the work "of the attendant, as well as providing a non-breakable sign which can be ieazflil'vv attached to pumpsnow in use, and is also waterproof. Other objects andadvantages will pareiit as the description proceeds.

In the accompanyingdrawings v Figuie 1 is aside elevation of mynovel illuminated advertising sign applieduto the upper end or the like;

Fig. 2 is an enlarged transversevertical of a gasoline dispensing pump sectional view taken onthe plane of the section line"22 of Fig. 1;]and

i F 3 is a fragmentary plan view of one of the electric lamps and its reflector.

' Referring to thedrfawings in detail, at designates the upper end of a. gasoline dispensing pump or the like, which is usually provided with an upward extension having a. socket for receiving an electric lamp within and that illuminates a flattened glass globe mounted on the pump and bearing advertising matter. In the present instance such extension andsocket are provided, but the lamp andtlie glass globe are done away with and in lieu thereof a sign or globe'fi, of substantially the same general outline asthe old glass globes, is provided,except that thel,sainefislormed of sheet iron or steel. It 1s made lIlllWO sections 6 secured together alonga seam 7, and provided with a base8"fittedwithin a,tubular portion or.

neck 9and suitably anchored thereto,asf indicatedatYltl, while the upper endof the 'neck isreceived within the flange 11 dep ending from the iglobe proper and secured their'inner ends against the inner face of the neck and attached 'by screws or the like These sleeves carry a pa r of lamp sockets 17; of porcelann'or other insulat ng or dielectric material, which have flanged outer ends 18 and between which Iand 'the outer ends of the sleeves, plates 19 are cured vitli their ends 20 bent over to: form guidewaysor grooves 21'. Set screws 22 --eiigagedthrough the sleeves '14 and with the socketsl? tor the purpose "of QIIQhOllIIg'lJhG sockets in position, and suitahle'wiring or insulated cord conductors 23extend from the terminals of the'socketsandconnect to a plug 24 which is adaptedfto be inserted in i a "socket of'the wiring system. The guideways or grooves 21;are adapted, to r,ec eive theoutwardly bent ends 25 of reflectors 26 consisting of oppositely taperedflstrips of thereto, as indicated at 12. The base 8 is" adapted-to be fitted upon and to be secured to h'llC'UPPGI end of the pump 4.

line being dispensed by the pump and theres a white enamel or other reflecting surface at,

the inside to reflect the light rays from the electric lamps 27 which are supported 1n the sockets 17. Since the top and bottom portions of the reflectors are open, the light rays will not only be reflected upon the opposite sides of the advertising sign or globe but will also be projected downwardly to the operating mechanism or indicators which control and show the amount of gasoline being dispensed by the pump or from the reservoir in certain types of apparatus.

In the form of the globe part proper of the sign, the central portions 28 of each of the side walls of the casing upon which the advertising matter is painted to advertise the product which is being dispensed or otherwise used, are concave and substantially in the form of sections of a sphere, and these parts are depressed or set in by means of annular shoulders 29 from the peripheral portion of the sign, which is of rounding, or concavo-conv-cx cross section. If the parts 28 were straight, the lower portions thereof would be more brightly illuminated than their upper portions, but when concave and substantially spherical, the light from the lamps does not strike as directly upon the lower portions of the sections 28 as it does upon the upper portions, so that the entire surfaces of the sections 28 are uniformly illuminated notwithstanding the fact that the lamps are located at one point adjacent each edge of the surfaces to be illuminated. In other words, the shape of each section 28 compensates for the fact that different-portions are located at different distances from the lamp. This is an important feature of the invention in conjunction with the mounting of the lamps with reflectors upon and below the sign or globe, so that the light rays are not only cast upon the signs or advertising matter but will also be'cast upon the operating mechanism of the pump to facilitate the work of the attendant beneath the lamps and in the actuation of-the mechanism controlling the quantity of gasoline being dispensed and other obvious purposes. In addition, the sign is non-breakable and can be readily attached to pumps now in use. Furthermore, it is waterproof and may be readily shipped without fear of breakage, in addition to permitting convenient access to the lamps for the purpose of renewing same. In this connection, when a replacement of a lamp is necessary or desired, it is merely necessary to remove one of the reflectors or shades 26 in order to unscrew and remove the lamp, and after another lamp has been screwed into the socket, the reflector is replaced.

While I have shown and described my invention in a preferred form, I am aware that various changes and modifications may be made without departing from the principles of my invention, the scope of which is to be determined by the appended claims.

I claim:

1. An illuminated advertising sign including a metallic casing forming a globe and having opposite concaved sides substantially forming sections of a sphere, means for supporting the casing from beneath, lamps projecting from opposite sides of the supporting means outwardly of said sides, and reflectors around the lamps and open above and below for the reflection of light rays in similar direct-ions.

2. In a sign of the class described, a globe in the form of a metallic casing comprising sections clamped together. and having opposed concave sides upon which the advertising matter is arranged, a base connected to the bottom portion of the globe and adapted for supporting the same upon a gasoline pump or the like, and illuminating means arranged beyond the edge of the globe at one point only on the periphery thereof and outwardly of the opposite sides thereof to refleet light rays uniformly over the sides and also downwardly.

3. In a sign of the class described, a globe in the form of a metallic casing having op posed concave sides upon which the advertising matter is arranged, a base connected to the bottom portion of the globe and adapted for supporting the same upon a gasoline pump or the like, sleeves projecting outwardly from opposite sides of the base, light sockets carried by said sleeves and having extension cords for connection with a lighting systennlamps arranged in said sockets,

and reflectors carried by the sleeves around the lamps and open at the top and bottom.

4. In a sign of the class described, a globe in the form of a metallic casing having opposed. concave sides upon which the advcrtising matter is arranged, a base connected to the bottom. portion of lll'lQglObQ and adapted for supporting the same upon a gasoline pump or the like, sleeves projecting outwardly from opposite sides of the base, light sockets carried by said sleeves and having extension cords for connection with lighting system, lamps arranged in said sockets, guides carried by the sleeves and sockets, and reflectors over the lamps comprising flexible strips bent in substantially U form with their ends directed outwardly to engage the guides, said reflectors being open at the top and bottom to direct light rays on to the sides of the globeand downwardly.

5. An illuminated advertising sign including a non-Vitreous globe with opposite concaved sides and an annular neck flange on its periphery at its bottom, means on the flange for supporting the globe, and illuminating means carried by the supporting means attached to the neck at opposite sides and arranged radially outwardly of the globe, said illuminating means projecting beyond said concaved sidesto reflect light rays upwardly and uniformly over said sides and also downwardly. p

6. An illuminated advertising sign including a flattened metallic globe with concaved sides set in from the peripheral edges thereof, a base having a tubular portion connected to the globe at its periphery, oppositely extending sleeves carried by the tubular por tion, lamp sockets in the sleeves, and lamps in the sockets projecting in opposite directions beneath the globe beyond its periph cry to project light rays above to the sides of the globe and downwardly.

7. An illuminated advertising sign including a flattened metallic globe with concaved sides set in from the peripheral edges there of, a base having a tubular portionconnected to the globe at its periphery, oppositely extending sleeves carried by the tubular portion, lamp sockets in the sleeves, and lamps in the sockets projecting in opposite directions beneath the globe beyond its periphery to project light rays above to the sides of the globe and downwardly, wiring connections to the sockets, and a plug on the connections extending through the base.

8. An illuminated advertising sign in-.

cluding a globe with opposite concaved sides and an annular neck flange on its periphery at its bottom, means on the flange for supporting the globe, and illuminating means carried by the supporting means attached to the neck at opposite sides and arranged radially outwardly of the globe, said illuminating means projecting beyond said concaved sides to reflect light rays upwardly and uniformly over said sides and also downwardly. 9. An illuminated advertising sign including a flattened globe with concaved sides set in from theperipheral edges thereof, a base having a tubular portion'connected to the globeat its periphery, oppositely extending sleeves carried by the tubular portion, lamp sockets, in the sleeves, and lamps in the sockets projecting in opposite directions beneath the globe beyond its periphery to project light rays'above to the sides of the globe and downwardly. I

10. An illuminated advertising sign including a flattened globe with concaved sides set in from the peripheral edges thereof, a base having a tubular portion connected to the globe at its periphery, oppositely extending sleeves carried by the tubular portion, lamp sockets in the sleeves, and lamps in the sockets projecting in opposite directions beneath the globe beyond its periphery to project light rays above to the sides of the globe and downwardly, wiring connections to the sockets, and a plug on the connections extending through the base.

JOHN 0. SMITH. 

